Khanakreations casestudy

Khana kreations Branding case study by Bud

Overview

Khana Kreations is more than just a food venture. It’s a movement driven by a heartfelt passion blending the joy of delicious food with a profound social impact.

Type

Services

Challenge

Building an appetizing franchisor brand identity to not just serve goodness but relish kindness.

Solution

We crafted a soulful brand identity evoking warmth, trust & hunger to eat good & do good as well. From the logo, tagline, and color psychology to a meticulously designed brand manual!

Purpose & Vision Language
Strategic Narrative
Positioning Statement
Audience Profile
Key Business Statements (Who, What, Why, How)
Brand voice & tonality
Brand colour palette
Brand collaterals

To nourish hearts with its goodness, we built an immersive website on the agile WordPress platform. The dynamic line art adds character to their brand. From heartfelt beginnings to franchise opportunities the interface seamlessly shares its journey across the World Wide Web making Khana Kreations, a brand that hearts crave!

We made every touchpoint reflect the true spirit of Khana Kreations. For their first franchise outlet, Khan Saheb, JP Nagar, Bangalore, we designed a range of promotional materials that captured the essence of their delightful journey. Each element was thoughtfully crafted to connect with their audience and celebrate the brand's true story.

OUTCOMES

Stronger Brand Recall

A distinctive visual identity, cutting not just clutter but hearts.

Strong Brand Positioning

As a brand with a heart that is more than just great food!

Higher Customer Engagement

A buzzing social media presence with increased hearty likes.

Grand Launch

Footfall of Khan Saheb @ JP Nagar is on a 2x increase till date comparatively.

Khana Kreations – not just a mouth-watering destination but a heart warming brand story

Khana Kreations had all the right ingredients, authentic flavors, and a good vision. But to translate that vision into a strategy, loyal customer base, expansion & a franchise powerhouse, they needed more than just great food. They needed Bud!

Hungry for a brand transformation like them?

Bud India has been a marketing partner for KhanaKreations from the very start.

Started with creating a strong brand identity for our company and doing some fabulous work on in-store visuals and POS material to help us drive customer affinity and growth.

Our food quality and the marketing inputs ( designed and developed by Bud Marketing) have resulted in the outlet dine-in sales growing by 23% vs the previous year. Great partnership!!

Sunil Sethi

Co-Founder

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