Taboola Ads Case Study:
Taboola Ads Case Study:
DSR Group is a prestigious real estate developer based in Bengaluru, delivering premium residential and commercial projects for over 30 years. With a strong focus on quality, location, and customer satisfaction, DSR Group has established itself as a trusted name in South India's real estate sector.
The goal was to expand DSR Group’s brand reach and generate high-quality leads through programmatic native advertising on Taboola, leveraging high-traffic premium publishers to engage property buyers across Bangalore.
Before our intervention, DSR Group faced:
Low click-through rates (CTR) on native ads.
Higher cost-per-acquisition (CPA) compared to other channels.
Difficulty in finding audiences through native ad networks.
Suboptimal publisher placements lead to wasted impressions and lower engagement.
Bud PPC Agency deployed a performance-focused Taboola strategy designed to optimize both reach and lead acquisition:
Focused on real estate audiences by selecting relevant content categories and optimizing publisher placements.
Designed compelling native ads with click-worthy headlines and engaging visuals specific to Bangalore real estate seekers.
Regular testing of headlines, images, and landing pages to identify best- performing combinations.
Allocated spend dynamically across high-performing publishers to ensure maximum ROI.
Optimized landing experiences for faster loading and stronger calls-to-action for users coming via native ads.
Across three months:
| Metric | Growth Achieved |
|---|---|
Conversion Rate |
 0% |
Reach |
0% |
Clicks at Same Cost |
0% |
Click-Through Rate (CTR) |
0% |
Cost Per Acquisition (CPA) |
0% |
CPM (Cost per 1,000 Impressions) |
 0% |
This resulted in significant efficiency gains, better engagement with the target audience, and a lower acquisition cost compared to previous Taboola campaigns.
Bud PPC Agency’s strategic approach to Taboola Ads unlocked new opportunities for DSR Group to drive efficient, high-quality lead generation through programmatic native advertising. By focusing on smart publisher targeting, compelling creatives, and performance-driven optimizations, we demonstrated how Taboola can deliver scalable results for real estate brands looking to expand their digital footprint.
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