Google Ads Case Study:
Google Ads Case Study:
DSR Group is one of South India's leading real estate developers, known for luxury apartments, villas, and gated communities in Bangalore. Established in 1988, DSR Group has built a strong reputation for delivering high-quality residential projects near major IT hubs, educational institutions, and entertainment zones.
The goal was to boost high-quality lead generation for DSR Group’s Bangalore-based residential properties through targeted Google Ads campaigns, focusing on ready-to-move apartments, luxury villas, and gated communities.
Before partnering with Bud PPC Agency, DSR Group faced several Google Ads-specific challenges:
High Cost-Per-Lead (CPL) and Cost-Per-Click (CPC) rates.
Inefficient ad spend with lower lead conversion rates.
Poor landing page engagement metrics.
Ineffective keyword targeting missing out on high-intent audiences.
Bud PPC Agency designed a focused, data-driven Google Ads strategy:
Implemented a combination of Search Ads, Display Ads, and Performance Max campaigns to maximize coverage across the buyer’s journey.
Conducted in-depth keyword research tailored to homebuyers searching in Bangalore’s top micro-markets like Sarjapur Road, Varthur, and Whitefield.
Enhanced landing pages for faster load times, stronger CTAs, and a seamless mobile experience to improve conversion rates.
Set up end-to-end tracking for form fills, calls, and on-site engagement to measure performance accurately.
Tested multiple ad copies, creative variations, and bidding strategies to refine campaign efficiency continuously.
Within a three-month period, the Google Ads campaigns delivered the following performance improvements:
| Metric | Growth Achieved |
|---|---|
Clicks |
 0% |
Conversions |
0% |
Cost per Conversion |
 0% |
This growth directly translated into a substantial increase in qualified inquiries for DSR Group’s Bangalore properties, establishing them as a major player in a competitive real estate market.
By leveraging a multi-pronged Google Ads strategy, Bud PPC Agency successfully transformed DSR Group’s online lead generation efforts. The campaign demonstrated how strategic keyword optimization, smart bidding, and creative testing can deliver superior returns and drive consistent lead growth for real estate brands.
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