Introduction:

The advent of short-form videos has changed the scene so much for advertisement. Due to today's fast-paced world, the attention spans have shrunk to a great extent. Short form videos are primarily targeted at Gen-Z. Short form video content is on the rise since more and more brands are coming up with quick, entertaining, and informative videos to promote products or services. Social media platforms like TikTok and Instagram are also promoting fast videos with trending audio and stylish transitions.

Social Media Video Trends

Short Form Video Content:

The owners of Instagram Reels, YouTube Shorts, and Facebook Stories are holding the fort with short and engaging video content. Such short videos (15-60 seconds) remain in vogue due to their fast-consumption style.

Influencer Collaboration:

Brands are adopting influencer marketing very massively, especially micro-influencers with small but very engaging communities. This is especially being followed in the industries of fashion, beauty, food, and technology.

Interactive Content:

Polls, quizzes, challenges, and live streaming are trending. Such interactive content facilitates a high engagement rate for brands and/or creator with their audience.

Regional Content:

As India is a linguistically diversified country, consumption of regional content goes higher with each passing day. The video creators are making videos in Hindi, Tamil, Telugu, Bengali, and many more so as to provide region-based content for different audiences.

AR Filters:

Posting the AR filters on Instagram and showing them on Snapchat, the AR filters are helping the users in some really unique ways by allowing the users to interact with the content.

Social Commerce:

The thought of shopping through social media interfaces is increasingly becoming an integral part of social media. Players like Instagram and Facebook started creating features where one can purchase products presented either in a video or feed post.

AI-Generated Content:

This involves AI tools that create video captions, effects, or even fully AI-driven content that is evolving. This will probably alter the way one produces content on social media.

Sustainability and Social Causes:

Young audiences in India are growing aware of environmental issues and social causes, to which creators are responding through their videos, helping weave brand messaging.

Most Popular Video Formats

For now, considering the current trend, here are a few video formats that are trending in India in 2024:

15-60 second videos:

All Instagram Reels, YouTube Shorts, and Facebook Stories. Binge-to-desire content formats rule because consumption is quick and easy, hence enjoyment of short entertainment or information.

Vertical videos become the default because of increasing mobile-first content consumption. The aspect ratio is 9:16, mostly used on platforms like Instagram Reels and TikTok in specific regions, and YouTube Shorts. It's a format that fits how most of humanity actually holds their smartphone.

Live Video Streaming:

Still the most sought-after format on Instagram, YouTube, and Facebook is the live video. Live Q&A, product or event launches and all kinds of influencer engagement require real-time engagement as a live video.

24-hour Content:

Instagram Stories, WhatsApp Statuses, and Facebook Stories are huge. These are ephemeral, informal editions of updates about yourselves, quick reveals of a product, or even a promotion by a brand. It enables the execution of quite frequently, spontaneous content creation.

User Generated Content (UGC):

The use of UGC, such as participation in challenges, trends, or branded content, continues to boom. Among the more common types of these are: challenges, reaction videos, and unboxing videos. All audiences are too eager to overshare on social media.

Augmented Reality (AR) Videos:

AR is pretty extremely used in videos—including fun filters, effects, or even interactive experiences—fairly majorly on Instagram and Snapchat. Brands and creators just love it for making their content more visually appealing as well as unique and personalized.

Of course, educational and "how-to" videos also become very popular and used on YouTube and Instagram once learning becomes accessible through social media, tutorial videos, unboxing product demos, and even niche educational content. That format tends to attract a much more knowledgeable and much more invested audience.

Vlogs and BTS:

There's one phenomenon, circulating for decades, but vlogging remained highly popular, particularly on YouTube and Instagram, in part because of personal stories, travels, lifestyle, and behind-the-scenes which are more intimate with the content creators.

Product Review Reaction Videos:

The most popular series there in India are video product reviews, and reaction videos or tech breaks. These are all types of video reviews concerning tech gadgets, cosmetics, fashion items, and even films.

Memes, Short Skits:

They give the essence of everything to an entertainment meme video or a short skit. Moreover, these forms become viral because they are funny, relatable, or quickly shareable.

Documentaries and Mini-Series:

More people are interested in longer-form content, but episodic mini-series or short documentaries are still extremely popular, especially on YouTube and OTT. These are fantastic platforms for telling niche stories around topics like health, lifestyle, or social causes.

Conclusion

Short form videos attract the most amount of interaction on social media. Bud is a video production company in Bangalore that can help you create interesting video scripts and can help you film the video that can help you garner maximum likes, shares, and comments. Bud is also a social media agency in Bangalore that can help grow your social media accounts with engaging content and the right strategy.