To enhance the experience of your blog, choosing the right keywords for your website cannot be overstressed. On the other hand, the selection of the wrong keywords will only prolong the number of visits and efforts needed to attain the intended goals. Selecting the best keyword for your website starts with keyword research. In this tutorial, I will explain to you in detail what to look for when selecting the best keywords for SEO and how to do that.

Before getting further knowledge about the right keyword, did you know the importance of SEO in digital marketing? If you possess that knowledge you can choose the right keywords for your website effortlessly that meet the needs of the users that you intend to attract and meet your specific goal.

Keyword research is the way to go to obtain a keyword list

Before you can even begin to pick your keyword, you will need to use research techniques to compile a huge keyword list. However, you can make this manual process faster with the help of a free keyword search tool such as Keyword Surfer, which can provide you with a list of hundreds of relevant keywords. Here is how you can arrive at a list of keywords to start with:

• 1. Go to the Chrome store and get the Surfer extension.
• 2. Type your primary keyword into the Google search engine

Realize that there is more information displayed on the SERP; the search volume and traffic estimates for each result are displayed. Notice the side of your screen, on the right, once you’ve searched on Google. There is a lot of information related to keywords for SEO there including those developed from your seed keyword with the additional data of monthly searches and the relation to your primary keyword. Secondly, you can either keep this list of the topically related keywords for your reference or export it.

For instance, in searching for “keyword research”, what I find is “keyword research tools.” If I type in the same phrase “keyword research tools” in the Google search bar and apply Surfer, it will show even more keywords. Do this a few times and you should be able to create keywords that should be able to get you a sizable list in under an hour.

Can you relate the keyword to the business value?

The business value of a keyword is the extent to which the keyword is related to the firm’s business and products or services. It is useless to write and post information on a blog that is not relevant to the business in which it is involved, no matter how simple the keywords may be for SEO. For example, it would be rather useless to be number one for ‘email software’ if you are selling a chatbot.

This informs us that for one, they will need to post well-optimized content that is informed by a good keyword selection. And why are they seeking links to their blog? Well, to rank higher. To a certain extent, one can suppose that readers who are searching for link-building techniques can also be interested in using SEO tools for their articles. Boom! Well, that’s where Surfer comes into play and ranks higher with the help of SEO tools that also include keyword searching and content optimization.

Carry out a competition analysis for the keyword

It’s nice to have a keyword with business interest but can you optimally rank for the keyword? Domain value can also be assigned to keywords and if the keyword is worth going after will depend on the tools applied.

Unlike other SEO tools for keywords, this tool shows the so-called Keyword Difficulty, which is not an absolute number, but rather a relative value, excluding your own website’s ranking for this particular keyword. To find keyword difficulty for your search terms, head to Surfer Keyword Research and follow these steps: To find keyword difficulty for your search terms, head to Surfer Keyword Research and follow these steps:

• 1. Type in your target keyword and the country of the website you want to target.
• 2. Click Create Keyword Research.

The Keyword Research tool will take a few seconds before producing hundreds, if not thousands, of keyword clusters organized by the head keywords associated with the topic you are interested in, which you can use to create new articles. However, let us search for this keyword difficulty metric at this point. It is recommended to use the search bar situated on the right under the filter by keyword phrase most relevant to the seed keyword. For example, I want to know the competitive levels of keywords such as “keyword research tools.”

The Keyword Research tool informs me of the most important keywords to use in this search based on the already ranking keywords from the SERPs. For me, it was the “best keyword research tool.” Clicking on any of the related cards shows the relative keyword difficulty (RKD) of the keyword on the ease-medium-hard spectrum. You will also get a list of keywords to use in the same article or related ideas for a new article.

Keyword difficulty should always be taken as a guide, but not the be-all and end-all, as you seek to select the most appropriate blog keywords. The crazy thing is that you will not be ranking for every keyword that you write your articles for. However, this is not the only thing that you should be aiming for on the SERP or with low-difficulty keywords. It is advisable to focus on the related keyword phrases to come up with the topic clusters that can prove your website’s relevance even if it is not ranked for such keywords.

The first step toward using the SEO technique is to discover the keyword search volume.

One of the main principles that form the basis of the keyword research process states that keywords should be used that have big traffic. As it can be seen, there is no desire consciously to pick keywords with no likely visitors. Sadly, Google Keyword Planner which is a free tool is not very flexible with the data it offers about the searches giving a very huge range that is hard to analyze.

How to discover the Monthly Search Volume of a Single Keyword?

Just plug your keyword into Keyword Surfer’s Chrome extension SEO tool, and type it into Google and the search bar will indicate the monthly volume in the specified country. The right panel in your SERP will display addendum keywords that are in correlation to the primary keyword with their corresponding search frequencies.

To Find the Monthly Search Volume of a Keyword Cluster

The Keyword Research tool that was employed in the identification of keyword difficulty as mentioned in step 3 of the recommendation also offers the search volumes by keywords and specific keyword phrases. Below is the information that should assist you in the selection of the most suitable keywords for optimization. The breakdown of searches by keyword is useful as your pages come up in the list for many keywords and knowing the number of searches for a specific keyword may be misleading. While long-tailed keywords often have a web traffic value much lower than the broad informational keywords at the top of the funnel since they are in the stage lower in the funnel and the buyer is closer to making a purchase, don’t discount these.

Analyze Traffic Potential

You probably have it for yourself since 50% of web searches do not attract any clicks because the search engine provides the answer. Thus, for instance, here is a featured snippet that sheds light on just how healthy or unhealthy Oreos are.

These queries can be categorized as zero-click searches because customers do not have to go to a website for the responses. Keyword research in Surfer is capable of showing how much traffic within a dispute you can anticipate from a keyword cluster, keyword difficulty, and search volume.

Decide the search intent for the keyword.

Understanding why a search was made can assist in producing content that will fulfill a user’s search. The search intent behind keywords most commonly falls under four types: The search intent behind keywords most commonly falls under four types:

• 1. Informational
• 2. Navigational
• 3.Transactional
• 4. Commercial

An informational keyword usually relates to guides questions and answers, and so on. However, the case of a navigational keyword is different as it has more of a direction from the user – it is usually a brand’s page the user wants to visit or a location.

The top result of each SERP is very kind with the search intent, unlike Google Keyword Planner which lacks information about the precise search volume and typical link sources. Search intent can also assist you in discovering the type of blog post that Google likes, increasing your possibility of getting a good ranking for that keyword.

The Keyword Research tool is an efficient tool that translates SERP rankings over your seed keywords to label keyword search intention which makes it easier for you to select good keywords. For instance, the term ‘best keyword research tools’ from Surfer Keyword Research falls under the customer investigation defined as a ‘cluster that is characterized by the comparison of various products and/or services, listings, catalogs, and directories associated with the cluster.’ This explanation makes a lot of sense since most of the top-ranked searches tend to be the comparisons and categorization of various keyword research tools.

Conclusion

The selection of keywords for SEO is not a complex affair, but there are some factors that one has to bear in mind and these are; convenience, possible returns of a business by inbound marketing, and competition. By so doing, it is advisable to focus on target keywords that are equal to customers as opposed to the raw Google Analytics traffic.

Your keyword strategy is therefore key how to select the best keywords for your blog some of the factors include, writing on relevant keywords that can be of benefit to your target audience and where possible are related to your business.

If you need expert advice, then you can go to an SEO company in Bangalore. Besides, they can give you targeted advice and recommendations that will help you create the most optimal keyword list to attract as many visitors and achieve more sales.