Link building is one of the most crucial elements of a successful SEO campaign. But not all strategies are equal. In order to obtain high-quality backlinks that build domain authority and drive traffic, it's crucial to focus on the best link-building tactics—those that provide value, comply with Google's policies, and develop long-term credibility.

In this blog, we will discuss 10 successful strategies that enable you to build links ethically and effectively. Whether you're writing a piece of content, emailing with an outreach email, or using social media, these strategies are created to increase your visibility and authority.

1. Guest Blogging on Authoritative Websites

Guest blogging continues to be the most popular and dependable link-building strategy. If you publish a blog article for a credible site in your niche, you usually have an opportunity to place a link to your website in the author bio or within the body of the post.

Focus on pitching blogs that have:

• High domain authority
• A similar target audience
• Clear editorial guidelines

Using relevant anchor text in guest posts improves your chances of ranking for the right keywords. Just ensure your content delivers value, not merely links. If you're unsure how to begin, consider working with a professional SEO company to guide your guest blogging outreach.

2. Create Share-Worthy Content

Building a solid bit of content is a cornerstone of most link-building services. If you publish something original, informative, and visually engaging, other websites will naturally want to link to your website.

Great types of share-worthy content include:

• Data-driven studies
• Infographics
• In-depth how-to guides
• Case studies

Use social media to distribute your content. The more eyes on it, the higher the chance people will link to it.

3. Use Broken Link Building

Broken link building is a clever way to earn links by replacing dead links on other websites with your relevant, working content.

Here’s how it works:

• Use tools like Ahrefs or Screaming Frog to find broken links on blogs or resource pages in your niche.
• Create or identify a piece of content on your site that matches the missing resource.
• Send an outreach email to the site owner, suggesting they replace the broken link with yours.

This is one of the best link-building tactics because it helps both parties: webmasters improve their user experience, and you gain a valuable backlink in return.

4. Build Resource Page Links

Most sites have dedicated resource pages linking to useful tools, articles, or services. These are wonderful opportunities to acquire a link to your website.

To leverage this tactic:

• Google search using phrases such as "keyword + resources" or "best [industry] tools"
• Identify pages that list content similar to yours
• Make a courteous outreach email describing how your content will be an excellent contribution

This method remains one of the best link-building tactics in 2025 for earning links from relevant, high-quality domains.

5. Digital PR Campaigns

Digital PR is an advanced but highly effective way to earn quality links from media outlets, blogs, and news sites. It involves crafting a compelling story or campaign that gets people talking—and linking.

Popular digital PR ideas include:

• Launching a study or survey
• Creating interactive tools or maps
• Commenting on trending industry news

Many brands find it helpful to collaborate with a SEO company in Bangalore to create impactful campaigns that attract links and media attention.

6. Reclaim Unlinked Brand Mentions

Sometimes, blogs or publications mention your brand or content but don’t include a clickable link to your website. Reclaiming these unlinked mentions is a simple and fast link-building tactic.

Use tools such as Google Alerts or BrandMentions to track mentions. Contact the publisher and ask them nicely if they can include a link to the mention. As they've already written about you, your success rate is usually high.

7. Leverage Testimonials and Reviews

Companies love publishing testimonials from their happy customers. Writing a review or testimonial for a product you use can often earn you a quality link back to your site.

This works especially well if:

• You've had a positive experience with a tool or service
• The provider has a “customer stories” or “testimonials” page
• You are a paying customer

It's a win-win: you provide social proof for their product, and you get a backlink.

8. Conduct Expert Roundups

In an expert roundup, you ask several industry professionals to share their thoughts on a topic, then compile their answers into a single blog post.

Why it works:

• Contributors are likely to share and link to the post
• It builds relationships and opens doors for future collaboration
• You're viewed as a connector in your industry

This strategy not only assists you in creating links but also adds value to your readers. It’s one of the best link-building tactics for community-driven content.

9. Repurpose Existing Content

You can breathe new life into your best-performing blog posts by repurposing them into:

• Videos
• Infographics
• Podcasts
• Slide decks

Sharing these on platforms like YouTube, SlideShare, or Pinterest gives others a chance to link to your content in different formats, broadening your backlink profile and strengthening your overall link-building strategy.

10. Use HARO to Get Cited

Help A Reporter Out (HARO) is a free service where journalists ask for expert input. Responding to their queries can land you backlinks from high-authority sites.

Tips for success:

• Respond quickly
• Keep your answers concise and insightful
• Be available for follow-up

This is one of the best link-building tactics for getting featured in media outlets and earning powerful backlinks. It’s a favorite among PR professionals and Digital marketing agencies.