Passive Income: Once the AdSense program has been installed, it generates passively very little maintenance because it automates ads to be delivered to a visitor, which is relevant to a user's needs and interests; thus, they can allow increased engagement and the click-through rate.

Monetization: It is rather direct, allowing you to monetize content by displaying ads. You will get paid based on how your users respond to your ads, for example, if they click or view them.

Easy to integrate: Google has simple code snippets for placing ads, which one can apply even if the person is not a tech whiz.

Analytics: The site will allow one to monitor and track ad performance so you may know what ads perform well and adjust accordingly.

Flexibility: You can use your preferred ad placement and formats that fit the design of your website while retaining the user experience.

How to Put Google Ads on Website

Putting Google Ads (AdSense) on your website in India involves a few steps, from signing up for Google AdSense to placing the ad code on your website. Here's how you can add Google Ads to your website:

Ensure Your Website Meets Google AdSense Requirements

Before applying for AdSense, ensure your website fulfills the basic eligibility criteria. Upload original content to your site. It should be high-quality, original articles, blogs, videos, or any other unique content that gives value to users.

Adequate Content:

Your site must have at least 20-30 meaningful posts or pages. It should have great content that is highly engaging. Review your entire site once to make sure that the content is of great quality. Google AdSense favors websites with significant content.

Site Navigation:

Your site should have a clear and easy navigation system, and a good user experience is necessary.

AdSense Policies:

Your website's content should adhere to AdSense's content policy, meaning there should be no illegal activities or other topics that are not accepted for posting.

Sign up for Google AdSense

Once you're prepared, get started with the following steps to sign up for AdSense:

• Visit the AdSense Website. Go to Google AdSense and sign up.

• Create a Google Account. If you haven't created one yet, create one that you'll use with AdSense.

• After creating an application, you will have to input your site's URL along with the basic information of your website.

• Share the right phone number and payment address. You have to provide your address and more, as AdSense pays via wire transfer or any other method after achieving the minimum payout threshold.

Approval

Once you apply, Google is going to review your entire site. It may take a few days up to two weeks before the review is done.

Once approved, they will send you an email notification for your AdSense account and your website becomes live. If they reject it, Google notifies you about the reasons why your site was rejected, so you may correct these issues and resubmit.

Generate Ads Code

Once your account is confirmed, you can begin creating ad units for your website. After activation of your account, log in to your AdSense account.

How to Create an Ad Unit?

Click Ads in your AdSense dashboard. Select Ad Units and click on Create New Ad Unit. Distinguish the kind of ad format, whether it is a Display Ad, Text Ad, or Responsive Ad. Unless you need to use one of the other two formats for a specific reason, for most websites, it is recommended to use responsive ads because their size automatically changes with the screen.

Next, you need to alter the ad unit size, form, and type depending on your site layout and design.

Ads Code Copying:

After you've created an ad unit, AdSense will give you an HTML/JavaScript code snippet. You'll need to copy the Ads code.

• Place AdSense Ads on your site now that you have the ad code, it's time to place it on your site. Here's how: HTML of Your Site:

Open your website's HTML editor or content management system (CMS) like WordPress or Wix. Navigate to the section of your website where you'd like the ads placed (for example, along the sidebar, between content, or in the footer). Now, paste the copied AdSense ad code into the space you want it to appear and click save.

WordPress Sites:

If you have a WordPress website, you can use a plugin that makes inserting the AdSense ad right where you need it. There are many of them, like Ad Inserter and Advanced Ads. Alternatively, you can enter the ad code directly inside your widget, post, or page template if you know HTML.

Other platforms:

If you are using platforms like Shopify or Wix, you will probably have options to add code to your website or dashboard.

Optimize Ad Placement

Best Placement for Ads:

For even better performance and bigger earnings, place your ads in high-visibility, high-traffic locations. Common placements include:

Above the fold:

Ads that sit at the top of your page, thus visible without scrolling tend to be the best performing.

In-content:

Ads that are within or between paragraphs of content

Sidebar and Footer:

Ads on the sides or at the bottom of the page although these tend to get fewer clicks than other placements.

Test Different Positions:

You can try out a variety of different ad placements and formats to determine what will work best for your site.

AdSense policies and best practice

• Don't try to fill your website with advertisements; this is cluttering to a user, mainly invasive forms like pop-up or full-page.

• Don't click on the ads you place. Google has policies against clicking on the ads you put; asking people to click on the ads placed can get you banned from AdSense.

• Ensure your website is mobile-friendly. Most traffic these days comes from mobiles. Hence, it is important that the advert appears right on mobile displays.

Monitor Performance

After posting the ads, you can start tracking your AdSense account for impressions, clicks, and earnings. There are comprehensive reports regarding Performance Reports on your AdSense dashboard. Reports, ad placements, sizes, and formats can be varied to optimize performance.

How to Set up an AdSense Account:

To enroll for AdSense, you should have a website with content of original and high-quality content. The website has to be in line with the AdSense policies and guidelines. The website should have been live for at least 6-12 months. You would register for the AdSense account by placing your website details and personal information. Google will check your application and the content on your site to see if it meets their standards.

Once you are approved, you can log in to your AdSense account where you'll have the tools to create ad units, format how the ads appear on your site, and much more.

How It Works:

Getting approved is just the initial step but after that, you can place an ad code into your site, that is available in your account at AdSense. Google takes care of the rest on its own by displaying appropriate ads for different pages of your website automatically.

Method of Paying Out:

Payments are made directly to the bank through a wire transfer cheque or Western Union, based on location, after reaching the minimum threshold.

What's Good About the AdSense Program?

Ease of Use:

AdSense is not difficult to set up, and it's not necessary for you to sell any ads directly or run any ad campaigns.

Customizable Ads:

You can select ad types and ad sizes that best fit in with your website's design.

Google's Reputation:

Google looks after the reputation of the ads displayed on your sites and tries to avoid any scams.

Performance Reports:

AdSense offers detailed analytics and reports so that you can track your earnings and optimize the placement of ads.

Conclusion

Google Ads can be extremely beneficial. If you need professional assistance to run Google Ads or digital marketing campaigns, you can get in touch with Bud, a leading PPC agency in Bangalore. Bud is also a well-known web development company in Bangalore. Our team of web developers can create a stunning website as per your requirements.