LinkedIn Ads Case Study:
LinkedIn Ads Case Study:
Our turbine client is one of India's leading industrial steam turbine manufacturers, known globally for its innovation, engineering excellence, and reliable performance across power generation and industrial applications. With installations in over 75 countries, our turbine client is a key player in driving energy efficiency and sustainability for a wide range of industries including textiles, chemicals, and steel.
The aim was to enhance brand visibility and engagement among decision-makers in industrial and energy sectors through a focused LinkedIn video campaign, emphasizing our turbine client's leadership in steam turbine solutions.
Prior to this initiative, our turbine client faced:
Limited engagement from niche industrial audiences on social platforms
Low video completion and view-through rates across past campaigns
Difficulty in capturing quality attention spans in a B2B context
Our digital advertising team developed a precision-driven LinkedIn campaign with the following approach:
Reached top-level professionals and engineers in energy, manufacturing, and infrastructure sectors across relevant geographies
Created short-format, impactful video creatives showcasing our turbine client's innovation and real-world applications
Structured campaigns to maximize video views and completions rather than direct clicks, aligning with awareness goals
Optimized for in-feed delivery to ensure strong visibility and seamless playback experience
Continuously monitored VCR (Video Completion Rate) and VPI (Video Plays on Impression) to assess viewer interest and refine targeting
By analyzing regional demand patterns and market maturity, we tailored the LinkedIn ads that reached the right people, in the right markets, at the right time.
By analyzing regional demand patterns and market maturity, we tailored the LinkedIn ads that reached the right people, in the right markets, at the right time.
North America
South America
Asia
Europe
Africa
Over a three-month campaign period, the LinkedIn video campaign delivered the following performance improvements:
| Metric | Growth Achieved |
|---|---|
|
Video Completion Rate |
 0% |
|
Video View Rate |
0% |
|
Video plays on impression |
0% |
|
Clicks |
0% |
The campaign successfully positioned our turbine client to a forward-thinking leader in steam turbine technology. By optimizing for video-driven awareness on a highly targeted professional network, the campaign generated high-impact brand engagement—laying the foundation for future retargeting and deeper funnel strategies in the industrial B2B segment.
The campaign successfully positioned our turbine brand to a forward-thinking leader in steam turbine technology. By optimizing for video-driven awareness on a highly targeted professional network, the campaign generated high-impact brand engagement—laying the foundation for future retargeting and deeper funnel strategies in the industrial B2B segment.
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