Meta Ads Case Study:
Meta Ads Case Study:
DSR Group is a leading real estate developer headquartered in Bengaluru, specializing in luxury apartments, villas, and gated communities. With over three decades of trust, their developments are strategically located close to IT parks, schools, and entertainment hubs — offering prime lifestyle destinations.
The mission was to amplify DSR Group’s brand visibility and generate high-quality residential leads via Meta platforms — Facebook and Instagram — across Bangalore’s most in-demand micro-markets.
Prior to partnering with Bud PPC Agency, DSR Group struggled with:
Low ad engagement rates on Meta platforms
High Cost-Per-Lead (CPL) despite substantial media spend
Poor retargeting effectiveness leads to missed opportunities
Low quality of inbound leads from generic audience targeting
Bud PPC Agency designed a full-funnel Meta advertising framework that was laser-focused on conversions:
Built layered audiences including interest-based, lookalike, and custom audiences from CRM data and website visitors
Experimented with carousel ads, videos, and high-converting static visuals tailored for top-performing segments
Implemented campaigns across Top of Funnel (TOFU) - brand awareness, Middle of Funnel (MOFU) - engagement, and Bottom of Funnel (BOFU) - lead generation
Optimized both direct lead form ads and landing page conversion ads to identify the best-performing flow
Set up intelligent retargeting sequences based on website interactions and ad engagement levels
Over a 3-month period:
| Metric | Growth Achieved |
|---|---|
Impressions |
 0% |
Reach |
0% |
Click-Through Rate (CTR) |
0% |
Cost Per Click (CPC) |
 0% |
Leads Generated |
0% |
Cost Per Lead (CPL) |
0% |
DSR Group achieved stronger brand exposure, higher engagement, and more affordable, higher-quality leads across Bangalore’s prime real estate audiences.
Bud PPC Agency’s advanced Meta Ads strategy helped DSR Group unlock significant improvements in lead generation performance. Our audience precision, creative excellence, and funnel-based structure transformed Meta Ads into a high-ROI engine for real estate marketing, setting a benchmark for results-driven Facebook and Instagram advertising.
WE ARE AN OFFICIAL GOOGLE PARTNER
