Meta Ads Case Study:

48% More Leads with
82% Lower CPC for DSR Group

About the Client

DSR Group is a leading real estate developer headquartered in Bengaluru, specializing in luxury apartments, villas, and gated communities. With over three decades of trust, their developments are strategically located close to IT parks, schools, and entertainment hubs — offering prime lifestyle destinations.

Project Objective

The mission was to amplify DSR Group’s brand visibility and generate high-quality residential leads via Meta platforms — Facebook and Instagram — across Bangalore’s most in-demand micro-markets.

Challenges

Prior to partnering with Bud PPC Agency, DSR Group struggled with:

Low ad engagement rates on Meta platforms

High Cost-Per-Lead (CPL) despite substantial media spend

Poor retargeting effectiveness leads to missed opportunities

Low quality of inbound leads from generic audience targeting

Strategy & Execution

Bud PPC Agency designed a full-funnel Meta advertising framework that was laser-focused on conversions:

Audience Segmentation:

Built layered audiences including interest-based, lookalike, and custom audiences from CRM data and website visitors

Creative Testing:

Experimented with carousel ads, videos, and high-converting static visuals tailored for top-performing segments

Structured Funnel Approach:

Implemented campaigns across Top of Funnel (TOFU) - brand awareness, Middle of Funnel (MOFU) - engagement, and Bottom of Funnel (BOFU) - lead generation

Lead Form + Website Conversion Testing:

Optimized both direct lead form ads and landing page conversion ads to identify the best-performing flow

Dynamic Retargeting:

Set up intelligent retargeting sequences based on website interactions and ad engagement levels

Results Achieved

Over a 3-month period:

Metric Growth Achieved

Impressions

0%

Reach

0%

Click-Through Rate (CTR)

0%

Cost Per Click (CPC)

0%

Leads Generated

0%

Cost Per Lead (CPL)

0%

DSR Group achieved stronger brand exposure, higher engagement, and more affordable, higher-quality leads across Bangalore’s prime real estate audiences.

Conclusion

Bud PPC Agency’s advanced Meta Ads strategy helped DSR Group unlock significant improvements in lead generation performance. Our audience precision, creative excellence, and funnel-based structure transformed Meta Ads into a high-ROI engine for real estate marketing, setting a benchmark for results-driven Facebook and Instagram advertising.


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