Today’s world of digital marketing is highly dynamic. Almost all businesses are constantly looking out for the latest trends. And the most transformative fractal under digital marketing is social media. Social media is marked by a lot of radical changes including the rise of different types of social media platforms. These platforms aren't just mere apps but highly potential tools for businesses to make business. From the trending social media platforms that are capturing attention to the vast social media marketing services list that agencies offer, understanding this landscape is the key today. As a leading social media marketing company in Bangalore, we would like to take you through an exhaustive social media marketing services list that every brand is entitled to, along with the next-gen social media platforms of 2023 & beyond:

Comprehensive Social Media Marketing Services List:

1. Planning & Strategy Formulation:

Every brand demands a solid strategy for social media. One mistake is that many brands start to use social media without giving a proper line of thought to their goals or reasons for leveraging a particular network.
Creating effective content strategies is vital. This way your clients will have a clear-cut plan set out. They also have a good idea of what’s in hand for them on the social frontiers. While deciding content strategies for your clients, one must need to spend time researching their audience and social keywords. This also involves prior testing and analyses of different networks and types of content for different types of social media platforms.
Always present your client with a detailed plan. It should include elements such as an editorial calendar, that they can follow to accomplish their goals. You might also go further to help them carry out their brand strategy as well.

2. Professional Consulting & Social Media Profile Creation:

People might be using different types of social media apps in their personal life. But using the same for marketing reasons is an altogether different ball game. As a professional consultant or agency, offer services that can guide your clients better in today’s world of social media marketing.
Your social media marketing services list should always include educating your clients on how to conduct themselves on social media.
The first and foremost thing that will top the social media marketing services list is getting your clients set up an account on the right platform. It is actually a good way to start them off with your social media services. Encouraging them to benefit from your services, follows.
Many clients may find it difficult to know where to start. On the other hand, if they know what they want, they may be struggling to find the time to get set up on social media. Especially start-ups might be looking for advice as to which social networks to choose. They will also need a lot of help in getting started with setting up optimized profiles and accounts on different types of social media platforms. It all begins with creating a good bio for the page that is SEO-friendly. In other words, using properly researched keywords & optimizing the profile.

3. Content Marketing:

When crafting content for social media, understanding the different types of social media platforms is inevitable. Certain types of content may be suitable for trending social media platforms. While others might fit better on niche types of social media apps. Thus, content needs to be crafted specifically for each platform. To begin with, there are unique dimensions to be met for images on different social media networks. There are also separate rules, and best practices to be taken into account. Various types of text formatting also need to be considered. For instance, the character limit on Twitter may have been doubled, but it still requires due consideration to craft a tweet for it to work. Social media content needs to be engaging. The below-shared model can help in delivering the optimal mix on the content frontier. It involves making graphics or videos, writing social media posts, blog posts, and sourcing other pieces of shareable content from the website and other sources. Apart from creating content pieces a good social media marketing agency must offer something valuable and begin conversations.
Photos, videos, quotes, GIFs & memes are all necessary pieces of content. YE-Booksou can either choose, to create content yourself. Or on the other hand, you can outsource it by working with professionals. There are quite several advertising agencies in Bangalore that are equipped with professional photographers, videographers, or graphic designers who can create quality content themselves.

4. Publishing Content

Another important service that forms today’s social media marketing services list is to help your clients publish content (i.e.) schedule their content at the optimal timing. It can be difficult for many small entities to find the perfect time to post their content, especially across multiple SM channels. Finding the optimal time to post can be difficult and might be harder when dealing with international TGs. Moreover, what works for one client might not work for another. So the ideal way is by trial. Analyze the performance of the posts, and find out if manual posting works better (it is so generally) or scheduling suffices. Check if the timing needs to be altered. Keep fine-tuning the timings as per the audiences’ engagement pattern and go ahead. It is always better to offer real-time social media monitoring. The brands can avoid awkward situations caused by scheduled posts conflicting with trending topical events. To avoid this trouble preparing a content calendar is often the best way to guide clients on when to post what. Remember to offer some extent of flexibility to change things if needed across the different types of social media platforms. This becomes inevitable in cases of moment marketing.

5. Research:

As a part of the comprehensive social media marketing services list, delving into data is crucial. This data isn't just about your client but also about understanding different types of social media platforms and their audience behavior as well.
First and foremost, research well, to know in depth about their audience and customers (i.e.) their interests, behaviors, likes, etc
Secondly, you need to include a comprehensive look at competitors, what and how they are doing on the social frontiers. This will help you do a good SWOT analysis and devise an ideal strategy for your clients. This will also unveil how can certain gaps in brand communication be filled by using various types of social media apps.
Several tools can help you do proper research & analysis. A social listening tool can track social media campaigns as well as identify hot topics, hashtags, and other valuable areas of discussion.
Conducting a relevance audit is also a part of the social media marketing services list offered by an agency. Salesforce marketing cloud offers that service too. It will help you discover how relevant a brand is to its market and community. You can audit the content you share and also determine whether it’s of high relevance. This will help you make sure that your content is resonating with the people who view it.

A relevance audit will also take a deeper look at details like:

1. the language used by the brand to communicate with its followers
2. which social media networks the brand’s audience is using most
3. which brands have a greater voice in the market

6. Campaign & community management:

With the growing list of different types of social media platforms, community management has evolved.
Community management is another social media service that is highly valuable to brands. A strong online community can increase customer spending as well as brand affinity. Here are some of the community management activities that can form a part of your social media marketing services list:

1. Engage with your client’s community
2. Replying to comments & DMs
3. Actively engaging with targeted accounts
4. Interacting with users to better understand their challenges
5. Solving queries of the followers and providing support
6. Conducting small organic campaigns through events for the followers
7. Gathering customer feedback for the brand

7. Influencer marketing:

Studies state that the probability of purchasing by a consumer is higher when it is recommended by an influencer. Thus influencer marketing continues to top the social media marketing services list today. By cultivating strategic relationships & partnering with influencers who have a very strong social media presence, businesses can quickly build brand traction & brand awareness. However, they need help in finding those influencers & managing those relationships… and that’s where you come in.

Agencies should make this process easier by offering services like:

1. Finding & engaging with influencers who are relevant to the brand
2. Reaching out to appropriate influencers
3. Organizing profitable & promotional collaborations
4. Effective management of long-term influencer relationships
5. Reporting on influencer collaborations

8. Social Media Advertising:

Statistics show that social media advertising is about to increase twofold in a span of 5 years. Facebook advertising is one of the most popular of the different types of social media platforms. But it’s important to lay emphasis on social media advertising for platforms that make better sense for your client’s brand. Thus social media advertising should be added, to the social media marketing services list for 2023 and beyond. Acing the services will be futile if it doesn’t give you quantified results. It is vital to boost traction, yield better engagement & help you build better organic growth for your clients. You might be interested in expert tips for boosting organic social growth.

Trending Social Media Platforms: The Titans Of 2023:

Navigating the vast and varied world of trending social media platforms is no easy task. Facebook: While some naysayers have claimed its decline, Facebook remains a titan in the social media space. With its acquisition of platforms like Instagram and WhatsApp, its influence continues to shape how we communicate. Facebook marketing campaigns use text and photos in an advertisement for maximum audience engagement. Target the audience based on demographics, interests, geography & the like. You can also determine how much a business wishes to pay per click. Studies state that Facebook alone has more than 950 million creative users who spend over 750 billion minutes/month on the website.
Instagram: A visual-first platform, Instagram thrives by encouraging creativity and instant sharing. Features like Stories, Reels, and IGTV have ensured its users have a multitude of ways to express themselves. Instagram marketing is vital for businesses with visual services and products. Target audiences based on demographics, interests, geography, etc. You can also determine how much a business wants to pay per click. Help your clients to create high-quality pictures, use accurate hashtags, and curate perfect captions to make the posts viral. Then make sure that the feed is updated routinely. The content posted should be informative, appealing, relevant, and audience- specific too.
Twitter: The preferred platform for real-time updates and conversations, Twitter remains the go-to for news junkies, celebrities, and politicians. Twitter Marketing allows one to select the objective of the campaign - website clicks, tweet engagements (favorites, retweets, replies), app installs or engagements, leads, and followers. It only charges when your particular action happens. Twitter allows you to secure maximum cost per action and have a daily budget.
LinkedIn: The professional world's social hub, LinkedIn has broadened its reach. LinkedIn Marketing allows a business to engage with B2B clients. LinkedIn members have 2x the buying power in comparison with the other trending social media platforms. LinkedIn is a powerful tool for business owners, helping them to increase connections & generate leads.
Pinterest Marketing: It enables you to share ideas and inspire others like no other trending social media platform. Pinterest has become the to-go tool for businesses that want to drive targeted traffic to their website using proper visuals. Unlike the other types of social media apps, Pinterest helps you to easily increase your photos and visibility, fetch more insights about a profile, and select from several categories & service areas.
TikTok: No one can deny TikTok's explosive growth. Its short, catchy videos have made it a much sought-after platform among younger demographics. Businesses are now leveraging their reach for advertising.

Types Of Social Media Apps Emerging: Platforms To Watch Out:

When exploring the types of social media apps that are emerging, it's evident that there's a shift towards more niche and unique experiences. Today’s trending social media platforms are focusing more on catering to specific user needs.
Clubhouse: This audio-only platform enables people to join rooms, listen to or participate in discussions. It's becoming the virtual hub for panels, casual chats, and networking events.
Twitch: This is originally for gamers. It also has live streaming capability that has expanded its audience. Various creators right from artists to educators, are now utilizing Twitch to connect with their audiences in real time.

Discord: Was initially popular among gamers for voice chat. But it has now transformed into a versatile platform for hosting communities and groups of all sorts, that emphasize real-time interactions.
Patreon: Is called the “platform for creators” because it allows artists, writers, and others to monetize their content directly through fan subscriptions. It also offers unique content tiers to its supporters.
Substack: Gives writers the platform to monetize their content through direct subscriptions. It also makes independent journalism and niche topics more viable thus, revolutionizing the world of newsletters.
Lemon8: It is true that the details aren't universally known about this very new app. However, platforms like Lemon8 generate buzz by offering unique spins on social interactions. In the sense, they often emphasize authenticity or specific content niches.
Polywork: Redefines the concept of a professional network. Polywork is a platform where users share their various professional endeavors. It also highlights the diverse or "poly" tasks they undertake.
Counter Social: In an age where data privacy is paramount, platforms like Counter Social focus on providing a more secure and private social experience, drawing in users who prioritize their digital security.
Apart from the above-mentioned platforms, there are a few more booming/trending social media platforms like Locket, Tribel & CoHost that are redefining the social media landscape with innovative methods of compensation, tight-knit interactions, focused content, etc. It is rightly said that as long as the need for socialization prevails the list of trending social media platforms has always & will always be never-ending.

Conclusion:

The comprehensive social media marketing services list provided by agencies is a testament to the growing complexity of the industry. All the above-mentioned services should be must be offered by every social media agency to stay ahead in the competitive social media metaverse. These services must be backed with high integrity and the desire to earn absolute trust.As professional agencies, it's essential to stay updated with the trending social media platforms and choose services that best suit your client’s goals.