SEO (search engine optimization) strategies continue to evolve with advancements made in technology and changes in user behavior. With the use of AI tools, there is a surge in content generation and algorithms studied by marketers. Entrepreneurs, Industrialists, and Professionals are realizing the importance of using Digital Marketing strategies even for social media platforms. First-hand experience writing has gained importance as generic content floods the internet. The shift in SEO to experienced, authentic writing is the new trend as opposed to generic content.

While Social Media Marketing helps you connect and communicate with your Target, SEO (Search Engine Optimization) helps you be discovered and stay on top of the game. Every SEO company in Bangalore and around the world will agree that SEO and following top SEO trends is important for a business to be found by its consumers. Realizing the importance of SEO, we at BUD an SEO services company in Bangalore have compiled a list of top SEO trends for 2024.

1. Concentration on Voice Search:

With the growing admiration for Voice assistants like Google, Siri, and Alexa, it is easy to find information on a variety of topics in a matter of seconds. One command and the search data is right there at your fingertips. It is becoming a fast-growing SEO trend as it offers ease of convenience.

Conversational Queries change SEO optimization. This means that voice search queries will be longer and more conversational compared to the standard text-based searches. They look like natural language with some distinctions; it is worth considering how a question would be posed in ordinary life.

The increase in acceptance of Voice assistants has led to change in SEO optimization patterns. Instead of typing “SEO company in Bangalore” one may simply voice command for “Which is the best SEO company in Bangalore” and get the result. The search data will be based on the longer sentences dictated by the user instead of shorter lines typed.

2. Use of Long Form Content:

While most SEO-optimized websites use the format of 900-1200 words, researchers say that using a 3000-word article is one of the best ways to improve SEO health. 3000 words have proven to get better ranking and backlinks. Long articles are versatile because they enable one to cover a subject in depth and offer comprehensive content that will meet the needs of users with more detailed questions than just a headline. This strategy is used in digital marketing to increase the flow of traffic to their websites.

User Engagement: In-depth content will retain the attention of the readers for relatively longer than the sidebar kind of articles hence decreasing the bounce rates and time spent on site which are pivotal in your site’s SEO. Focusing on longer content for your website can help you get better ranks on the Search Engine Result Pages.

Read more: IMPORTANCE OF UX/UI DESIGN IN SEO

We at BUD, a leading SEO services company in Bangalore have not only used these strategies for our clients but have optimized our SEO and are one of the top-ranked on the Search Engine

Check out: COVID IS DEADLY FOR BUSINESS TOO | WHY SHOULD YOU GO DIGITAL

3. Artificial Intelligence and SEO:

Artificial Intelligence has changed the ways people interact with online content. Rank Brain an AI algorithm has a major role in the ranking factors for the Search Engine Results Page. AI Writing Tools such as GPT-4 can be useful as they create relatively accurate articles, which can be helpful to marketers when they are preparing blog posts, product descriptions which in turn affects SEO strategies.

Content Optimization for Clearscope, MarketMuse, and SurferSEO are SEO tools that look at the real web pages of the upper 10% of search results for your focus keywords and suggest the content length, density, and structure of the text for better ranking. It is believed that AI-based SEO will depend on User Experience signals and may include elements like the total time a user spends on a page and click-through rates. As a well-known SEO company in Bangalore, we are ready for these trends that 2025 will bring.

4. Mobile-Friendly websites to improve SEO:

It is predicted that more Internet users will access data from their phones than any other devices. In this case, it’s essential to concentrate on mobile versions of your website to ensure better SEO results. Influencer marketing is also majorly done through mobile-friendly websites as most users of social media access it through their mobile phones.

Responsive Design for Effective SEO digital marketing: Make sure your website has a feature similar to the following; responsiveness this is a feature that enables the site to adjust to the size of the screen being used. It also makes interaction smooth across the various devices in order to give the user the best experience.

It is recommended to use flexible grid layouts that can proportionally occupy a definite space depending on the screen size. The use of CSS frameworks like Bootstrap may help in achieving these outcomes.

5. Image Optimization:

With the increasing use of the Internet, people have switched to time-efficient methods of consuming data- such as Images and Videos. Using high-quality Images and giving proper Alt-Tags has always helped optimize on-page SEO. With the increasing demands and Google stressing more on marking and optimization images, it might hold importance in the future. Image optimization refines the images to decrease the loading time and lessen the dependence on network resources. It helps in creating an optimized website.

6. Optimizing for semantic search

Semantics is the understanding of words in specific contexts. Semantic search focuses on determining the context and intent of search queries which is expected to be a significant part of SEO in 2022. It will help improve user experience for your audience. This can be achieved by focusing on writing for the user and not the search engines, answering audience queries, and adding structured data.

7. Omnichannel marketing

Another important SEO trend for 2022 is omnichannel marketing. It is important for customers to discover your business through different channels like social media ads, pay-per-click (PPC) ads, or organic social media posts. An omnichannel approach with your marketing is essential for success. It is also necessary to keep your audience interested once they have discovered your business, and email marketing and social media marketing can help direct leads towards converting.