How to Develop a LinkedIn Content Strategy

A successful LinkedIn content strategy can only come from understanding your goals and audience and creating content that resonates with your network, builds your professional brand, engages your audience, and drives business or career results. A good LinkedIn content strategy will be elementary to all B2B businesses. It will ease creating awareness, improve lead generations, and place your business as a thought leader in your industry. This means you create trust through engaging the audience, which tends to end up in great conversions. Here's a comprehensive LinkedIn content strategy specific to B2B businesses:

Establish Clear Content Goals

Before developing content, define your reasons for existing on LinkedIn. There are so many goals:

Brand Awareness:

Making your company and services more visible.

Lead Generation:

Obtaining prospects and then leads.

Thought Leadership:

Place your company and staff in leading positions in your business community.

Engagement & Community Building:

Get connected to your industry peers and prospect list.

Customer Education:

Educate your existing and potential customers about your products or services and how they help them solve their pain points.

Know Your Target Audience

Know your audience to craft your content for maximum impact. Focus on leaders like CEOs, CMOs, CTOs, HR managers, and so on. Identify what are the specific fields that your product or service can cater to. Identify the specific problems that your customer may be having. Also, mark what particular solution you would offer to solve their problem.

Content Pillars

Identify the content pillars that will drive your posts. Pillars of content ought to be commensurate with the interests of any viewer. The pillars must also correlate with the set goals of your business. Standard pillars of content for many B2B businesses include:

Learning Content

Share tutorials with step-by-step guidelines facilitating industrial solutions. White papers and case studies will give deeper information relevant to the trend, the solution as well as success stories mirroring depth in knowledge. Industry reports & research provide fact-based information, market trends, and research that talks about your leadership in the industry. Answers to common queries or myths about your business or industry can be interesting for your target audience to read.

Thought Leadership

Share your opinions and views on trending areas in the industry, be it emerging technologies or regulatory issues. Bring in the human touch with the vision for your organization through the voices of leaders. Get experts to post guest articles or get interviewed for that added credibility factor.

Success Stories & Case Studies

Share your success in how your product or service worked for a client. The actual words of your customer stating exactly what outcome your product has provided for them. Breaking down specific problems, how your solution works, and what is the outcome that is being gained. That tells people how it works.

Company Updates & News

Talking about new products or features explained in detail with an interesting image. Share the newly formed partnership of collaboration with a new company. Celebrate company milestones, anniversaries, or awards. Share your company culture, values, and conditions of working for a humane version of your brand.

Amusing & Interesting Content

Let the audience participate in great industry debates by hosting some LinkedIn polls. Have a webinar on current issues in the industry and make it go viral with high pre-webinar content. Try to give free resources or consultancy if possible to hook users. Engage your customers or employees to generate content about your product or service.

Curated Content

Let people know about current events and news of their respective industries. Publish work from other industry leaders while giving your views and commentary on that. Bring in the knowledge shared by other people in the form of publishing insights or reports or white papers by other authors to be trusted to believe.

Content Types

Give various formats of the content for differently segmented audiences. Share your quick thoughts, ideas, or viewpoints. LinkedIn followers are crazy for readability; try to make the content simple and punchy. Long-form content showcases expertise. You can publish original articles on LinkedIn via the publishing platform. Good visuals with industry statistics or take-home points from the post. Videos have a high engagement value; they may be an event, product demonstration, or interview the customer. Share slide decks of good stuff or case studies. LinkedIn can't upload PDFs, allowing one to swipe through.

How Frequently and When To Post

Be consistent by posting content on LinkedIn 2-3 times a week. The more out of the box about your brand, the better. Post at times when your audience is active on the network. Ensure that most of your posts teach or provide value at least, promote to that extent.

Engaging With LinkedIn Content Features

LinkedIn Stories are great for short updates or backstories or to say something about an event. LinkedIn Live allows hosting live videos, interviews, Q&A webinars, etc. where real-time direct interaction with the audience happens. Use relevant industry-related hashtags so that the reach of your posts is maximized and paved for wider audiences. One can post about trends in any given industry challenges one's got, or how to do something in the form of an article on LinkedIn. Discuss polls in the context of industry trends and present readers as people under discussion.

Engage With Your Audience

Engage with your audience. Comment on posts to engage further in a post discussion. Ask a question in the post and let your audience comment so others read it too. Activate employees to comment on the posts by sharing the post on their timeline to reap maximum reach.

Measure And Optimize Your Content Strategy

Knowing how your content is faring will know what works best. Track likes, comments, shares, and even click-through rates. Track followers to see if they match the required audience. Find your content's conversion rate. That is very important for your LinkedIn lead generation forms or the call-to-action buttons. Identify which high-engagement content piece is an article, video, or case study and lean more toward that.

Conclusion:

There's value in giving information or interaction or timely posts with the known target audience. It is the best approach for B2B to use LinkedIn content strategy. Bud, a LinkedIn marketing agency as well as a leading digital marketing company in Bangalore, can help you create effective LinkedIn strategies for B2B LinkedIn marketing that drive engagement and produce maximum results.