Spinning off a multilingual star-studded campaign
Spinning off a multilingual star-studded campaign
Spinning off a multilingual star-studded campaign
BUD + DURASTRONG
3600 Ad Campaign case study
- To reinforce brand awareness of Durastrong
- To boost the sales for their core offerings - TMT Rebars & Colour Coated Roofing Sheets
- To expand market share in the urban market
- To penetrate and clear the clutter of the rural market segments
- 3600 Ad Campaign
- (IMC) Integrated Marketing communication
Devising a new TV commercial and filmed it in just 2 days with a strong and novel message.
Echoing in 4 distinct languages, PAN South India, to ensure that the message is heard loud and clear by the target audience.
Impactful hoardings that turned not just heads but also minds, breaking clutter & boosting brand share.
Reinforcing the message on the digital pan as well for uniformity and consistency in the brand communication.
Tapping the rural market with creative & novel means
Exhaling fresh life into the brand, rekindling trust & familiarity among customers as a reliable name for TMT bars and coloured roofing sheets for homes.
Higher Brand
Recall
Deeper Market
Penetration
New Customer
Outreach
Increased
Sales
Enhanced Credibility Among The Dealers & Fabricators
Expansion In The
Dealer Network
