“Keyword research, SEO campaigns, search engine results pages or SERPs, organic traffic, Google Analytics”

Do any of the above ring a bell?

We are sure that they would! Because SEO or Search engine optimization is the buzzword in today’s digital phase.

As we all know Search Engine Optimization is a digital marketing tactic aimed at improving a website's ranking in search engine listings. It can also be considered as a subset of Internet/Web marketing.

SEO is more a strategy that helps in achieving certain specific key objectives when deployed well. So, let’s begin by understanding the core objectives of search engine optimization. Being a leading SEO company in Bangalore we are here to take you through 8 core objectives that a successful SEO campaign can help you achieve.

SEO Objective #1: Optimize your internal linking structure for better search engine results

An internal linking structure charts out the internal hyperlinks on your web pages. It directs the audience/readers to other relevant pages/resources on your site. This SEO strategy is vital to keep visitors engaged longer.

Pro tip: Make sure that your internal linking structure aligns with your sitemap. This in turn helps web crawlers understand your site's structure, how information is interconnected, the number of pages, etc.

The more internal links you have, the stronger your structure appears. This enhances your SEO efforts. Undertaking a robust linking strategy can help improve your search engine ranking, boost organic traffic, and contribute to your overall SEO campaign. By clearly setting SEO goals and integrating effective internal linking, you can optimize your site for better conversion rates and higher positions on the search engine results page (SERP). Thus, accomplishing the objective of search engine optimization.

SEO Objective #2: Boosting conversions:

A conversion occurs when a potential customer takes a desired action. Thus, it drives them closer to making a purchase decision. These actions can range from a simple signing up for a newsletter, to downloading an ebook or adding items to their shopping cart. Each of these steps demonstrates engagement and interest. All these put together make a customer’s journey through the sales funnel.

This metric is highly crucial for setting SEO goals. Beyond just figures, conversion rates offer insights into significant areas for improvement. If your conversion rates are lower than expected, it means that there are potential gaps in your SEO strategy and digital marketing efforts as well.

For instance: Are your calls to action clear and compelling? Is your landing page resonating with visitors? Are there barriers in the user journey, hindering conversions? Thus, you gain a window into refining your marketing strategies.

On the other hand, increasing your conversion rates signals to Google and other search engines that your website provides valuable information to visitors. It also indicates that your organic traffic is achieving tangible results.

SEO Objective #3: Increase visitor time on pages

One of the primary objectives of search engine optimization (SEO) is to not only attract visitors but also to keep them engaged on your page. When visitors stay on web pages for a significant amount of time, it signals to search engines that the content is valuable and worth reading. This boosts your search engine ranking and organic traffic.

To do so, enhancing the quality and length of your content is crucial. Using interesting and relevant images, optimizing content structures, and utilizing internal linking, are a few ways that can help retain visitors.

SEO Objective #4: Work on your bounce rate

If you manage to capture visitors for longer periods, you can also reduce your bounce rate. It is a key metric that measures the amount of traffic that reaches one of your web pages and then leaves immediately.

A few different reasons why your bounce rates can be high:

• 1. Not answering the search queries
• 2. Poorly written content
• 3. Unoptimized pages

Whatever the reason, a high bounce rate implies to search engines that your content is not valuable enough. This will drive down your search engine ranking and become favorable to your competitor articles and web pages.

Improving your visitor time on pages & decreasing bounce rates can help you accomplish two major objectives of search engine optimization easily.

SEO Objective #5: Maximize page speed

Is there anything more irritating than a site/landing page that loads slowly?

Improving page speed is a key part of your objectives of search engine optimization. Because this can enhance your (search engine optimization) SEO efforts by ensuring a better user experience and higher search engine result rankings.

Even the best content, data, or products and services in your industry, go for a toss if it’s hidden behind slow pages. The main culprits behind this are the images on your site.

Large image sizes and old image formats slow your website’s load times. So, begin compressing them. There are leading tools like the GT Metrix that can help you analyze & evaluate loading times and work on the same.

SEO Objective #6: Strengthen Domain Authority

Achieving a higher DA or the authority that search engines find in your domain is one of the key objectives of search engine optimization that can boost our search engine rankings.

The simple logic behind this is that, when search engines believe your site is authoritative, you’ll get priority over other sites in your industry. Subsequently, appear higher on search engine results pages.

Your domain authority is dependent upon the quality of content and the interactions your visitors have with the same. The more comments, shares, and engagements customers have with your content, the more it can improve the authority and better sales leads.

Building an effective content strategy is the best way to improve domain authority drive more organic traffic and improve the effectiveness of your SEO campaign.

Pro Tip: Take a look at the topics and formats that have the highest performance, and develop your strategy to deliver information related to those topic groups.

SEO Objective #7: Improvise your backlink strategy

Another equally important factor is your backlinking structure. This refers to the number of links on other sites that direct traffic off the original site and land on your website.

Backlink building is another SEO strategy that boosts domain strength. It also improves your ranking potential by essentially telling search engines that your site is an industry-authorized or reputable source of information.

Improving your backlink strategy is crucial to achieving the objectives of search engine optimization, as it enhances your domain authority and drives more organic traffic to your site. This will ultimately support your SEO campaign and help you achieve your SEO objectives. This, in turn, can lead to increased sales leads and better visibility in search query results.

Pro tip: You can reach out to other relevant companies in your industry and offer guest blogging on their site. Or as an alternative, you can also work on your content strategy to create content in such a way that the other sites will naturally use it in their posts.

SEO Objective #8: Boost organic traffic

Organic traffic refers to the volume of site traffic that comes from search engines. Make sure you exclude the traffic that comes in by typing in your web address or through an ad or backlink.

It is often used as the best indicator of SEO success. A high amount of organic traffic means a high ranking on search engines.

Pro tip: To improve your organic traffic optimize for search intent. Your content should adhere to the direct questions that searchers are typing into search engines.

The algorithm will keep trying to understand the intent of searches constantly. All that you need to do is to adjust your digital marketing strategies accordingly.

Significant dips in your organic traffic metrics might be due to the SEO penalties that can occur if you violate SEO best practices.

Conclusion:

Increasing sales is the ultimate objective of SEO. However, this can work only in the long run, in other words, if we work on the above objectives, we will succeed in achieving this.

Incorporating digital marketing techniques, conducting thorough keyword research, and aligning your content with your SEO strategy will further support your SEO objectives. By setting clear SEO goals and using tools like Google Analytics to track performance, you can ensure that your SEO campaign is effectively driving organic sales leads further improving conversion rates in the long term.