Introduction:

Email marketing is a useful marketing tool that helps you stay in touch with your customers. It helps to create a strong bond with your customers by informing them about offers, updates, and engaging content. This helps build brand loyalty and keeps your customers coming back to you.

Email marketing helps you stay on your customers’ minds for a long time. Email marketing campaigns may involve one or more emails to your customers’ email addresses. Email marketing may involve specific goals to be achieved. For eg: educating your customers with informative and engaging emails, making sales, introducing your new products or services, etc.

What makes email marketing important?

Email marketing helps build strong customer relationships over a period of time. It helps create brand awareness and increase traffic to your social media accounts and websites. Send emails to customers with valuable information at the right time with the right call to action, which helps build trust. It is pocket-friendly compared to other marketing channels. Emails provide access to directly visit the website and shop from there.

Types of Email Marketing Campaigns

• Welcome Emails

  Welcome Emails are sent to recent customers introducing your products and services. It also involves giving discounts and freebies to make a good impression and encourage them to purchase more. This sets the tone for your future communications with customers

• Email Newsletters

  Email newsletters help inform the client about industry-related trends, updates, and news relevant to the brand. Newsletters contain different kinds of content like blogs, images, videos, etc.

• Promotional emails

  Promotional emails are sent to highlight and promote new products and services. They contain information about ongoing sales, offers, and discounts. Promotional emails can be customised according to customers’ past searches and browsing history.

• Abandoned Cart Emails

  Sometimes a customer may want to buy products, but they may have changed their mind for various reasons or forgot to order. In those situations, abandoned cart emails are sent to encourage customers to place the order by giving free shipping or discounts.

• Invite Emails

  These emails are sent to customers inviting them to the launch of new products and upcoming events.

• Survey Emails

  Survey emails are sent to collect feedback from customers. This is a very important step in business. When you send survey emails, it shows that you care about the customers. This helps you gain your customer’s trust and build brand loyalty. It also means that you want to improve your products to fulfill the customers’ needs.

How does the Email Marketing Checklist help?

You may find email marketing easy, but the Email Marketing Checklist makes sure the campaigns have been properly structured, well-targeted, and designed. This will ensure that your emails get more open rates, conversions, etc. It helps in keeping up the consistency in your campaigns. It minimises the chances of you making errors and helps in effectively executing successful email marketing campaigns. The steps to create an email marketing checklist are given below.

• Set Clear Goals

  Define your parameters to consider an email marketing campaign successful. Some of the common email marketing goals that brands have are getting maximum open rates, sign-ups, registrations, engaging audiences, making conversions, etc.

• Make an Email List

  Email lists are extremely helpful in email marketing. Email addresses can be obtained through landing pages, sharing ebooks, brochures, and catalogues in exchange for email ids, running campaigns and contests that make audiences sign up to share their email addresses, sign-up forms, ads targeted to collect email addresses, etc.

• Customize content

  Segment the subscribers based on their demographics, and previous interactions. Tailor the content to fit your customers’ interests. Send emails only to the customers you know will read your email and most likely take action. This will ensure that you get more click-through rates, make sure that you reach the right audience, and get maximum conversions, Don’t send your emails to false email addresses.

• Refine your copy

  Come up with a copy that is easy to read. Use language that is easy to understand and keep the sentences short. Split your copy into short paragraphs. Avoid using hard-to-understand jargon. Don’t use all caps. Remove unnecessary lines and focus on the main message. Maintain the tone of your copy according to your brand guidelines. Your email should add some value to the readers’ life. If the content is not relevant to the customers, they will not read your email.

• Double-check grammar and spelling

  Grammar is crucial when you read. An email with poor grammar will be an instant turn-off for the person reading it. Double-check your emails. Ensure that your emails do not have any errors and are easy to read.

• Prioritise Subject Lines

  Your subject lines should be attention-grabbing to make the customers click on the emails and read them. Make sure that they are interesting. The open rates for your emails depend on your subject lines. Your subject lines should not contain more than 50 characters and should be related to the email message

• Include Preview Text

  Preview text is the line that appears next to your subject line in your inbox. It provides more context about the email content.

• Check the links

  Make sure that the links given in your email work. This will make sure that you avoid sending broken links to your customers. Don’t send broken links. It can negatively impact your campaigns. If a customer clicks on a link that does not work, they may avoid your emails altogether.

• Use Good-quality images

  Images can entice your customers when they read your email. Always use pictures that are enticing and are of high quality. They can make your customers read more.

• Deciding the Call to Action

  Sending the email out is the final step. Decide where you want the client to go after reading the email. Before you move forward and send out the email, have the landing page ready. Make sure that the reader does not experience glitches while visiting the landing page.

• Select the right time to send

  Email marketing is all about sending the emails at the right time. Ensure that the customers receive the emails at the best time to read according to their time zone.

• Use a Business email address to send emails

  You will look professional to your customers when you use business email addresses to send emails. Ensure you add your company’s name and address in your email.

Email Marketing Tools

They are used to organise and improve email marketing. They help in customising email templates, replying to customers with automated responses, managing contact lists, provisioning analysis, etc. Some commonly used email marketing tools are Mailchimp, GetResponse, Hubspot, Campaign Monitor, Brevo, etc.

Conclusion:

Any company that provides email marketing services in Bangalore will tell you that email marketing, if done correctly, is an excellent marketing tool if paired with the right email marketing strategy. They are the most cost-effective form of marketing. Send emails to customers with engaging, informative, and personalised content at the right time to build brand loyalty and brand awareness. Use visually pleasing email templates. Double-check your emails to ensure there are no grammatical errors or spelling mistakes. Use interesting subject lines to improve open rates and conversions. If you build a strong customer relationship through email marketing, you’ll get excellent conversion rates and can grow your brand well.