In the current world of digital marketing SEO is the essential marketing practice of optimizing a website for search engines. It is highly crucial to ensure that your website ranks higher in search results, attracting more clicks, and thereby generating more leads. In this blog let’s take a look at how to use Google Trends for SEO in handling seasonal trends.

Seasonal SEO:

Seasonal SEO is a subdivision of traditional SEO. It makes use of the same strategies that SEO uses. However, it looks at the seasonal popularity of different products or services and the specific keywords and search trends. The goal of seasonal SEO is to drive conversions in a short period of time.

There are 2 forms of seasonal SEO strategies:

Time-based:

Focuses on larger seasons within a period of a year. This can be a specific season. Let’s take, summer or winter. It can also be a shorter time period, like a month.

Event-based:

Event-based seasonal SEO centers around specific events. Events that trigger people to purchase products. Some good examples include Christmas, Thanksgiving, Halloween, Valentine’s Day, and the like.

These two categories are the main focus of seasonal SEO. One strange thing is that you can easily optimize for both, as many event-based factors go alongside the season. To explain further, many people associate Christmas (an event) with winter (a season). That is when they buy products for Christmas gifts. Some people will purchase toys, decor items, or apparel that connect to both Christmas and winter. Thus, it becomes inevitable to optimize for both time-based and event-based seasonal SEO factors.

Seasonal SEO matters:

Seasonal SEO is inevitable to boost business conversions. One needs to market his/her products & services at a time when it is of great need. This is indeed a smart way to open new revenue streams for your business. Especially when your product is a seasonal item, rapidly pushing the sales during the peak time (when the search queries are higher or when the search interest is intensive) will balance out the months of low sales.

Find out your products’ seasonal popularity:

With regard to some products like winter wear, summer wear etc, the period of popularity is pretty obvious. But there are certain products for which you might be unaware when the search queries might be higher. The pattern of the intensity of the search interest might be unpredictable. They might rise at certain times & fall in others uncertainly. To help you figure out your product’s seasonal popularity, there are many popular tools:

• Google Trends

• Google Keyword Planner

• Google Search Console

Let’s delve deep into how Google Trends can help your business.

Google Trends:

Google Trends is a strategic tool to monitor the behavioral changes of your product over time. It will give you authentic insights as to when the search volumes for your product are high. It also clearly pinpoints the best time to market your product. For instance, some food items are more popular during particular times of the year. For eg., tender coconuts are more popular during the summer. Google Trends enables you to clearly monitor these different fluctuations in your product's popularity.

The 3 key things that you can ace with Google Trends:

• Firstly, allows you to see how people look out for different search terms over time.

• Secondly, find out when the search queries for your products will be high.

• Thirdly, it will help you narrow it down to different cities for more refined results.

• Ultimately helps you figure out the correct time to boost your products, optimally!

How to use Google Trends for SEO:

Here are 8 strong ways how to use Google Trends for SEO in the most effective way and how to take advantage of the seasonal search trends:

1. Identifying Seasonal Peaks & Troughs

Google Trends lets you pinpoint specific timeframes when certain search terms gain traction. This enables you to plan a robust content strategy. It also paves the way for content creation that aligns with surges in search interest. Thus, you can optimize your SEO efforts during peak timeframes.

Impact: Appropriate timing & relevant content releases to take leverage of the search trends can lead to a 30-50% increase in organic traffic during peak times. Websites leveraging seasonal trends effectively see engagement rates increase by as much as 20% compared to non-seasonal content.

2. Refine Keyword Strategy

With insights from Google Trends, you can find trending specific keywords and related terms that drive traffic. By incorporating these high-volume, specific keywords & search terms into your content, you can capture a larger share of seasonal search traffic.

Impact: Using trending seasonal keywords can boost ranking positions by 10-25% and push up click-through rates (CTR) by 5-15%. Companies that target seasonal keywords often report up to a 40% increase in seasonal search traffic.

3. Content Planning & Refreshing

Another vital content strategy is to use historical data to identify when the past content peaked. This helps in planning when to refresh or republish content. Thus, we can keep it optimized and relevant for upcoming seasonal trends.

Impact: Refreshing existing content ahead of seasonal trends can lead to an increase in traffic by 30-60%. Regularly updated content outperforms static pages by a drastic proportion on the search engine results pages (SERPs).

4. Geo-Specific Targeting

The next vital strategy is that Google Trends helps in finding out the search interest. It allows you to see which regions or countries show the most interest in specific terms. Using this data, you can tailor localized content that resonates more effectively with audiences in those specific areas.

Impact: Localized content can improve local search rankings. Businesses that incorporate geo-targeting report up to a 30% higher conversion rate in region-specific campaigns compared to generic content.

5. Track Emerging Trends

Seasonal trends can change over time. Google Trends helps you stay ahead of the curve by identifying emerging seasonal topics or search interests, ensuring your content strategy adapts to the latest fads.

Impact: Early adoption of emerging trends can result in a 15-35% first-mover advantage in terms of traffic. Websites that adapt quickly to new trends can witness a boost in backlinks spiking domain authority.

6. Improve Ad Planning

Whenever you need to run a short-term seasonal PPC campaign, knowing the search volume of the particular products or services that are most popular is something that we need to identify. Only then will we be able to optimize the ad spend across several social media. This data allows you to launch and pause campaigns at the perfect times for maximum ROI.

Impact: Optimizing ad spending based on peak search periods can improve ROI by up to 50%. Seasonal ad campaigns planned with trend data often see an improvement in ad CTRs and a decrease in cost-per-click (CPC).

7. Content Topic Discovery

Google Trends also helps you to discover content strategies that align with seasonal search interests. It provides insight into related search queries that are growing in popularity. This also makes it possible to enable you to create supporting content that targets long-tail keywords and answers user intent.

Impact: Content optimized with related trending queries can improve ranking for long-tail keywords, which drive approximately 70% of all web searches.

8. Monitor Competitor Keywords

Beating the digital competition is the most challenging task. Millions of companies run ad campaigns across several social media in crores and more. An optimal campaign can outsmart the competition at a minimal budget. To do this, Google Trends helps you analyze search terms and search trends relevant to your competitors' seasonal strategies. You can detect content gaps and opportunities to capture traffic they may be missing out on.

Impact: Leveraging these insights can capture assured additional traffic, and organic visibility, thereby market share.

Conclusion:

Integrating these strategies of Google Trends for SEO can result in a good increase in seasonal traffic, higher CTRs & better performance in search rankings. This approach ensures your seasonal content strategy is timely, targeted, and optimized to meet user search behaviors and demands.

(Cool Tip: Google Trends is a completely free tool!)

SEO is a long-term journey, if you want to achieve success, you need to partner with a leading SEO agency in Bangalore. They have a fair knowledge of how to use Google Trends for SEO. They will stay abreast of all the nitty gritty and dynamic trends in the market. Right from proper keyword research to delivering ROI, they will have it covered. Why wait?