The world of digital marketing is competitive in everything, payback is to adapt and fulfill to remain ahead in crafting innovative strategies that are measurable. One of such powerful techniques is the “SkyScraper Technique” that not only helps you rank higher on page, but also make your content marketing process happen faster. If businesses are able to master this approach, they can get themselves more organic traffic, better engagement, better conversions. In this guide I will explain how to use the Skyscraper Technique and take you through three steps.

What Is the Skyscraper Technique?

The Skyscraper Technique, developed by Brian Dean of Backlinko, is a content marketing strategy that involves three core steps:

• Finding high-performing content: Look at what you have published that is doing great with the backlinks and social shares.

• Creating superior content: It’s about writing content that is deeper, more compelling, and full of more information than the original did.

• Promoting your content: Then ask websites and influencers who’ve already linked to the original content to link to your new version.

It’s based on the tenet that people want to link to and share the best content out there. The content you're producing produces a 'taller skyscraper' by ranking better than most things, and so you will 'stand out' and get more links. If you are trying to optimize your digital presence, then the Skyscraper

SEO method is a game changer.

Step 2: Creating Superior Content

When you find high performing content, you create better content. Here’s how:

• Expand the Scope: Make your content less encompassed by including more details, statistics and examples. Also, if you have your 1 article explaining 5 pros and cons of using WooCommerce, you can also have one with 10 so it is deeper.

• Update the Information: Have the most recent information on trends and statistics. Get raw instances of features of Shopify vs WooCommerce, or an SEO strategy that’s emerging.

• Enhance Visual Appeal: Use high quality images, infographics, videos and more to make your content more engaging. In this case, an infographic which shows WooCommerce vs Shopify features can be used to make the content look more visual.

• Improve Readability: So, use bullet points, short paragraphs and nice clear headings with the content you provide. Not only does it put a smile on the users faces but also the higher the chances of you standing higher on the search engines.

Step 3: Promoting Your Content

You’ll need better content and as well as promoting it well to get the result. Here are some strategies:

• Outreach to Link Sources: To find those, you need search tools like Ahrefs. Contact them and tell them your content is more complete, and you’re asking for a link.

• Leverage Social Media: The same goes, however, for your content that you should share it on all your social media and request your audience to share the content too.

• Collaborate with Influencers: Invite your niche influencers to help you with promoting your content.

• Target Local Markets: For example, say if you own a business or an SEO company in Hyderabad, then you should target articles and business websites of that particular place.

Skyscraper Technique benefits

The Skyscraper Technique offers numerous benefits for improving your SEO rankings:

• Higher Backlinks: Rather than trying to find out where you can get high quality backlinks, you could get smart and instead link to websites who already have high quality backlinks to similar content.

• Improved Rankings: Having more of it equals better content and better search engine rankings.

• Better Engagement: In other words, your bounce rates will decrease and your readers will stay longer on your page.

• Increased Authority: Publish high quality content and you become an authority in your niche.

• Real-Life Example: Skyscraper Technique on an Ecommerce Platform Comparison

For example, if you’re creating a post to compare WooCommerce vs Shopify. The first thing to do is find articles which have listed on top of this topic and have a look at the articles content. Then, create an improved version by:

A Shopify vs WooCommerce features table comparison.

Telling people just how scalable, SEO capable, and customizable these services are.

The part of a business that an SEO agency in Hyderabad makes a difference to ensure success of e-commerce stores visited. If you have something to share, release it to sites already linking to other articles honey, but if your content provides more value than theirs, then go ahead and share! This is how to implement the skyscraper technique effectively to achieve better results.

Common Mistakes to Avoid

• Ignoring Quality: If you have been busy creating content, do not compromise quality in a hurry. Your article must be good, that is, be a well researched one and free from errors.

• Skipping Outreach: While the best content is lost on promotion.

• Neglecting User Intent: Put your efforts in learning what your audience wants and giving it to them.

• Overloading with Keywords: If you are going for search using keywords like WooCommerce vs Shopify comparison SEO company in Hyderabad etc., you may or may not include keywords, but don't do it for sake of stuffing keywords.

Conclusion

The Skyscraper Technique is extremely powerful to your content marketing strategy and will almost ensure you are getting high rankings for your SEO! However, despite the truth in this case, high performing content still helps you build more backlinks, improve your SEO visibility, and gain authority in your digital world if created in its best versions and distributed mindfully.

This technique is most likely useful if you are writing an article on WooCommerce pros and cons, or comparing WooCommerce with Shopify, or comparing your e-commerce platform in general. By working with the experts such as an SEO company in Hyderabad, you will not only achieve the results you desire, but you would also get the long term success you require in digital marketing. If it works for skyscrapers then it's worth trying out being a skyscraper SEO and implementing the Skyscraper content strategy, today you'll see the results.