Ads is an advertising system provided by search giant Google. This enables businesses and advertisers to create ad campaigns targeted at all dimensions to display them on Google search engine results, YouTube, and other partner websites. Google Adwords allows your brand to appear prominently on the first page of results when users are searching for the keyword, a position that may not be reserved for organic results.

You are repeatedly drilling your brand identity and values into the customer's mind by conducting multiple Google ads campaigns with a cohesive message through different formats and channels.

Different Kinds of Google Ads

There are different kinds of Google ads. Some of the commonly used ones are:

Search Ads:

These are paid text-based advertisements published on

Google search:

results that work for the particular search of desired keywords.

Search ads:

reach out to people who are actively searching for a specific

product or service:

making the former type possess more converting intent than the latter who just browses somewhere else.

They give your business an immediate prominence in search results and help drive sales. This means prospective customers will have a view of your business immediately when searching for solutions.

Display Ads:

Since images, graphics, and even videos are included, display ads are more attractive and could better capture the attention of users than text-based advertisements. Advanced targeting includes demographic, geographic, and interest-based targeting, among others. These involve visual banner ads surfacing through any of the websites within Google's Display Network as part of its wider target audience.

Video Ads:

Video ads are published across all regions, from YouTube to social media to a website and even streaming services. Video permits brands to tell their own stories in a compelling way, in action, against the background of products or services, and in contexts that may influence purchasing decisions. Information presented in a video is more likely to be recalled by the users. This will eventually lead to better and increased brand awareness. This increases the chances that users will perform something on the message.

Video ads can create an emotive bond, thereby helping the brands to be better connected with their audience, garnering loyalty, and driving sales.

Shopping Ads:

Shopping ads have images of relevant products, prices, and descriptions directly in search results, creating interesting and informative views meant to attract clicks. Shopping ads can be utilized in a crowded marketplace to differentiate one business from other competitors, especially when the image used is catchy and has competitive pricing.

How do Google Ads Help You Reach Your Audience?

Keyword Targeting:

You can select specific keywords related to your business. If the active searcher types those keywords in a search, your ad may appear to such individuals looking to find your products or services.

Demographic Targeting:

Google Ads allows filtering by age, gender, household income, and more, ensuring that the ads will be shown to relevant demographics of interest to your business.

Geographic Targeting:

You can target specific locations where you can target users from a whole country down to a city helping local businesses connect with customers near them.

Interests and Behaviors:

Google uses data to identify user interest and behavior. You can target users based on their online activity, which helps you to reach prospective customers who are most likely to be interested in what you have on offer.

Custom Audiences:

You can create custom audiences using your customer lists or based on website visitors, making your Google ads campaigns even more precise.

Lookalike audiences:

Google reaches new users who look just like your actual and most valuable customers, thus maximizing the possibility of discovering similar quality leads.

Ad scheduling:

You can now schedule your ads to appear at times when your target audience will most likely be active online, thus maximizing the visibility and engagement of your ads.

Important features of Google ads

Monitoring Performance

Google Ads also elaborates on the analytics that shows the performances of ads, for instance, impressions, clicks, conversions, and Return on Investment (ROI). Through such information, advertisers can suitably optimize their campaigns to produce even better results.

Remarketing

Here, advertisers can reactivate users who have previously visited their websites by showing them targeted ads, encouraging them to return or convert.

Local Advertising

Businesses can target locations through location-based ads making it easier for the users to find services or products near their location.

How Google Ads Can Help You Grow Your Business?

Drive Web Traffic

The people are highly prospective and are actively looking for products or services that you are providing. The more traffic to the website by doing a bidding on the relevant keywords. You can get quick results shortly after launching a campaign as Google Ads appear at the top position of the SERPs along with some heavy-traffic websites. If you get results quickly, you’ll be able to make the changes fast.

Brand Visibility

With Google ads, there is a higher reach compared to other forms. Your brand comes prominently in the front line in search results and even on heavier traffic websites. You run Google ads with different forms of ads. These include display ads, video ads, and shopping ads to visually interact with the users and promote brand awareness.

Leads

Google Ads help capture leads through Lead Form. Lead form ad format is used to capture the user's information directly from the ad. This helps to define if the users are drawn to the ads or not. Google ads target those customers who are most likely to convert and therefore maximize efforts to lead generation.

Increased Sales and Conversion

Google Ads help in remarketing. Remarketing involves targeting users who have visited your site before but haven't converted. Through remarketing, we’ll be able to bring back people who haven’t converted to convert.

Shopping ads help showcase your products directly in the search results, so the possibility of customers viewing and buying them is easy.

Enhancements in Customer Engagement

With the help of ad extensions, you can get additional information like phone numbers or site links that will be helpful while interacting with the customers. You can also address specific audiences with your ad copy so that the message becomes more pertinent and interesting to the audience.

Local Foot Traffic

Location targeting feature in Google Ads helps target customers who are near your location, thus increasing the chances of driving foot traffic into your store You can also use local search ads, which enable ads that can be served directly in the local search results, helping them find your location easily.

Performance and ROI

Google Ads makes it extremely easy to track the performance of your ads in detailed modes so that you can understand the effectiveness of the campaigns and thereby, make changes to your strategy accordingly. You can also test ad variations to see which of the ads performed best so you can optimize campaigns toward the highest Return on Investment (ROI).

Building Brand Loyalty

Using remarketing, you can constantly remain in front of visitors after they have gone and remind them of your brand to make them repeat buyers. People may not be in a position to buy all the time. In those cases, you persuade them to buy your products.

Make sure that the brand messaging is crafted in such a way that they find value and would want to share your content with people they know. Also, promote your products or services using relatable content through ads to connect with your audience.

Conclusion

Bud, a PPC company in Bangalore can help you create ads to advance your business goals, reach potential customers, and boost conversions for your brand. We are a Google AdWords company in Bangalore that specializes in PPC ads to help grow your business and drive sales. You can reach out to us to improve your business with PPC ads. We’ll help you run strategic Google ads campaigns to grow your business and boost conversions.