Image Credits: itsguru.com
COVID-19 has led to many transitions in the marketplace. With constant lockdowns happening every once in a while, businesses and service providers have been severely impacted. Entrepreneurs, Industrialists, and Professionals are realizing the importance of using Digital Marketing strategies. In the era of social distancing, the most effective way to reach your audience seamlessly is to go Digital.
While Social Media Marketing helps you connect and communicate with your Target, SEO (Search Engine Optimization) helps you be discovered and stay on top of the game. Every SEO company in Bangalore and around the world will agree that SEO and following top SEO trends is important for a business to be found by its consumers. Realizing the importance of SEO, we at BUD an SEO services company in Bangalore have compiled a list of top SEO trends for 2022.
1. Concentration on Voice Search:
With the growing admiration for Voice assistants like Google, Siri, and Alexa, it is easy to find information on a variety of topics in a matter of seconds. One command and the search data is right there at your fingertips.
The increase in acceptance of Voice assistants has led to change in SEO optimization patterns. Instead of typing “SEO company in Bangalore” one may simply voice command for “Which is the best SEO company in Bangalore” and get the result. The search data will be based on the longer sentences dictated by the user instead of shorter lines typed.
2. Use of Long Form Content:
While most SEO optimized websites use the format of 900-1200 words, researchers say that using a 3000-word article is one of the best ways to improve SEO health. 3000 words have proven to get better ranking and backlinks. Focusing on longer content for your website can help get better ranks on the Search Engine Result Pages.
Read more: IMPORTANCE OF UX/UI DESIGN IN SEO
We at BUD, a leading SEO services company in Bangalore have not only used these strategies for our clients but have optimized our SEO and are one of the top-ranked on the Search Engine.
3. Artificial Intelligence and SEO:
It is predicted that Artificial Intelligence will change the ways people interact with online content. RankBrain an AI algorithm has a major role in the ranking factors for the Search Engine Results Page. It is believed that AI-based SEO, will depend on User Experience signals and may include elements like the total time a user spends on page and click-through rates. As a well-known SEO company in Bangalore, we are ready for these trends that 2022 will bring.
4. Mobile-Friendly websites to improve SEO:
It is predicted that most of Internet users would access data from their phones than any other devices. In this case, it’s essential to concentrate on mobile versions of your website to ensure better SEO results.
5. Image Optimization:
With the increasing use of the Internet, people have switched to time-efficient methods of consuming data- such as Images and Videos. Using high-quality Images and giving proper Alt-Tags has always helped optimize on-page SEO. With the increasing demands and Google stressing more on marking and optimization images, it might hold importance in the future.
6. Optimizing for semantic search
Semantics is the understanding of words in specific contexts. Semantic search focuses on determining the context and intent of search queries which is expected to be a significant part of SEO in 2022. It will help improve user experience for your audience. This can be achieved by focusing on writing for the user and not the search engines, answering audience queries, and adding structured data.
7. Omnichannel marketing
Another important SEO trend for 2022 is omnichannel marketing. It is important for customers to discover your business through different channels like social media ads, pay-per-click (PPC) ads, or organic social media posts. An omnichannel approach with your marketing is essential for success. It is also necessary to keep your audience interested once they have discovered your business, and email marketing and social media marketing can help direct leads towards converting.
There is an interesting report on Digital Marketing Ad Spend (2021 – 2023). We would like you to have a look at it.