How To Deal With A Creative Block?

how to deal with creative block
24 Nov
2021

A creative block is probably the biggest nemesis for any creative person. There is nothing more frightening than staring at an empty screen, a blank page or a colorless canvas. What’s worse is when you’re desperately trying to fumble into the right ideas as the deadline approaches.

Lack of inspiration and creative fatigue is a real challenge for people working in a creative ad agency. While different people experience creative blocks differently, there are some common tips that can help us push through.

how to deal with creative block

1)Just Accept It

Dealing with a creative block starts with accepting that it’s okay to feel uninspired. Take a break and get involved in some other activity. Sometimes forcing it makes it more difficult to create new content, and we might end up making a bigger mess.

2) Monotony Helps

Artists suggest that the best ideas come in most random moments like while showering or cleaning. That’s because doing monotonous tasks can help reset your brain. Such activities are mostly performed with muscle memory and your mind can roam freely. So the next time your keyboard stops clicking, grab a broom.

3. Set a routine

It’s true that you can’t schedule inspiration but following a routine can help boost creativity. Habitually practicing your art increases productivity and it makes it easier to generate new ideas. Set a particular time slot for your creative work depending on when you are the most efficient.

Read more: WHY IS TYPOGRAPHY IMPORTANT IN BRANDING?

4. Progress not perfection

Sometimes we get so caught up in the idea of perfection that anything less than that is insignificant. When going through a creative block, cut yourself some slack and just create, don’t concentrate to much on the end result, just start to finish it. You can always go back and make improvements. Something is better than nothing.

5. Connect with creatives

Conversations always stimulate new ideas. Talking to other people in the similar field can help you realise that you’re not the only one going through a blank phase. Also, broaden your network, you might meet very inspiring and talented people along the way.

6. Set manageable goals.

Overwhelming amount of work can also trigger a block. Break down your task into manageable chunks and work on them one by one. If all the small details are well taken care of then the big picture always looks great.

7. Self care is essential

If you’ve been skipping meals and  losing sleep trying to meet deadlines, then eventually it is going to catch up to you. While some of us might be wired to work under pressure, it’s not always the best idea to stress yourself into exhaustion. Take care of yourself, get enough sleep, eat well and when it gets too much, remember that it’s okay to take a break.

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Creative block happens to the best of us. It doesn’t matter how many years of experience you have in the field, blank screens and empty pages can still come to haunt you anytime of the day, week or month.

When it does, take a breath and do what works for you best. And remember don’t be shy to talk about it with your peers, seniors, or mentor, that is one way to get your creative juices flowing again.

Bud offers wide range of services including creative services, brand management services , digital marketing services

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