To the core of it, an ‘About Us’ page on your website explains what your business does. It gives people a reason to care about what you offer. It also sets you apart from your competition and is crucial in forming a relationship with your customers.
This is a place where your founding stories, missions, and goals come into place. Even though you will tell your story on the About Us page of your website, there are certain do’s and don’ts you need to follow, to ensure your About Us page does exactly what it’s supposed to.
Answer important questions
For example, let’s say we are writing about a digital marketing agency in Bangalore. Why would you be in business with this agency? How would it add value to your business? Where are they based? These are the questions that we would answer on our About us page. Describe your capabilities and why you would be qualified to offer the product or service.
A lot of businesses today are accessed through the internet. Unlike an in-person meeting, inspiring trust through the screen is challenging. Your About Us page must do more than just tell a story. It must instill a sense of confidence that you are fit and qualified for the service or product.
Hype is a great way to create the buzz around your business but not ideal for your About Us page. For example, a creative ad agency in Bangalore, ironically, cannot use hype to talk about themselves. Businesses need credible information to be confident about you. Accomplishments and skills are not a part of hype if they are relevant to your business.
Don’t make bold claims
It’s best to stay true to yourself. Taking the example of the Digital Marketing Agency in Bangalore, the best way they could tell their clients how they would impact their business is by being honest. Claims and promises are held up religiously in business and an honest About Us page will take your business a long way.
Bonus – Consider your Audience
The question – how to write an About Us page, has several routes you could take but the most important and primary pointer is to know your audience. Your About Us must relate to them and address their specific needs. It should seek relevant emotions and drive them to know more about you. Staying diverse is great but capturing your target audience would connect with them better and form a better relationship with them.