Social Media, Search Engine Optimization, and Digital Marketing have become crucial for businesses. The general public looks for services and information online. In such a scenario, it becomes essential for businesses to be visible on these platforms in order to not lose their customers.
However, building and maintaining a brand online can be tougher for local businesses with limited or no budgets for marketing.
If you are a small business struggling with budgets for marketing- Google My Business can just be the right thing for you. Wondering how?
Here are some benefits of Google My Business for small businesses:
As a Digital Marketing company in Bangalore, we always suggest all the local brands and businesses list their service on Google My Business. One of the primary reasons is that it is for free. You can easily create your Google my business for small businesses profile with your Gmail Id.
2.Visibility on Google Search and Maps:
Creating a profile on GMB helps you get listed in the search results whenever a consumer is searching for relevant things. Getting your service listed in the Local 3-pack helps businesses attract more consumers. Local 3-pack are the top 3 names in the GMB listings whenever a person is searching for something. You can also get your service listed on the top through paid mediums. GMB profiles have more benefits than just listing on top in Google Search results.
GMB profile also helps customers find where a particular service is located. While creating a profile Google ensures that businesses add their addresses. The same address is shown to customers when they view the profile. This makes it easier for the consumers to navigate through Google Maps.
3.Google My Business Posts and Reviews:
If you think Social Media is the only place you can post your content then you are absolutely wrong. Google My Business allows businesses to keep their customers and prospects updated on the latest happenings. Businesses can easily post content or updates about their business on GMB. GMB also lets you collect reviews from customers.
These reviews are represented as Stars of the listing. Higher the stars, more valuable and trustworthy your business. These reviews help build trust among your audience. A lot of customers tend to believe these, so make sure you respond to these reviews and take them seriously.
Then what are you waiting for? Create your GMB profile for better visibility.