What should your business do during a Pandemic

16 Jul
2020

The Coronavirus Pandemic has shaken the entire world. Businesses are experiencing major impacts no matter how established they are and are having to re-look at how they manage and operate their business. BUD is the best digital marketing company in Bangalore and we’re here to tell you, playing it safe now is often the worst option. Now is the time to think, adapt and make your business digital.

People should be able to find you online

During this crisis so many businesses have turned digital. Since people are not stepping outside, they’re spending time in front of their mobile or laptop screens. Search traffic has increased significantly and will continue to climb. You should be using search engine optimization (SEO) strategies to climb to the top of Google’s search engine results pages (SERPs) so your business can be easily found. As the best SEO company in Bangalore, we are here to guide you and help your brand find its way to the top of the search results pages.

Pay-per-click is a smart move

With people sitting at home in front of their screens, it’s a great opportunity for businesses to use PPC marketing to connect with their customers and gain a competitive advantage. Oh, and it’s a great chance to save some money within your digital marketing budget. Pay-per-click marketing can work for almost any kind of business, whether you’re looking to sell products through an e-commerce website, generate leads for a service-based or software business, build brand awareness, or even drive foot traffic and phone calls to your local store. It is a bit difficult to execute. In order to get the most out of your pay-per-click marketing campaign, you need to follow a few best practices and BUD being the best digital marketing company in Bangalore can help you with that.

Utilize this opportunity

Offering special discounts during this uncertain time period can show support for your customer base and will keep your revenue flowing. Identify your product-market fit and create a special offer. Many people are at home browsing, looking for discounts to save money during a time of unrest. It’s a great way to engage with your customers and keep a steady stream of revenue that will keep your doors open. Display your special offers through pay-per-click advertising and social media.

Give your brand a makeover

Many brands are turning digital and contacting top advertising agencies in India. You can use this time and opportunity to give your brand a complete makeover. The decision to change can be very difficult but you need to keep up with the trends and current situation of the country. With all businesses going digital, you need to make sure you have an excellent website and that you’re present and active on all social media handles. BUD is the best advertising agency in Bangalore and will help with the rebranding and give your brand a new identity.

When the Pandemic is over

The coronavirus Pandemic will eventually fade, normalcy is going to return and consumers’ spending habits will stabilize. SEO is more of a long-term strategy, what you do today for your SEO campaign will affect your organic search traffic two months from now. Pausing your SEO campaign now could have a major impact on your revenue potential when the coronavirus starts to become a distant memory. Whatever decisions you’re making for your brand right now will impact the future when things go back to normal.

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