The Famous Egg: Meme Promotion
If you haven’t figured it out already, the internet is a strange place indeed. There is no sure shot way to success or ‘Getting Viral’ in common lingo. Companies in the want to help create a name for their brand have tried and tested various methods.
WHAT IS A MEME?
“An image, video, piece of text, etc., typically humorous in nature that is copied and spread rapidly by Internet users, often with slight variations.”
If you’re new to the internet and social media platforms then you might probably want to get familiar with this term quickly. In order for your company to grow, you will have to use these to get ahead in the rat race. Advertising agencies often take help of these silly yet powerful tools to help brands create a name and become popular with the kind of audience they are targeting.
Here is a list of the few of the most viral campaigns or posts in the previous years and the story behind them
World Record Egg:
A picture of this particular ordinary EGG popped up on almost everybody’s Instagram account when the account, @world_record_egg claimed that it wanted to beat the most liked picture on Instagram. The account has no previous pictures nor does it seem to have a large fan base, however, the popularity of the egg is remarkable. What surprised everyone is the fact that a simple stock picture of an egg beat Kylie Jenner’s announcement of her baby. Little is known about the owner of the account. Advertising marketing agencies and influencers have started making memes on the same and have started promoting it to engage their audience. Various versions of the famous egg has come up online and it is creating quite a buzz.
Walmart Yodel Boy refers to a video of 12-year old Mason Ramsey performing a country song in a Walmart. The video went viral as people applied various captions to it and remixed it. The video went so viral that the Yoodle Boy, Mason Ramsey was called for interviews by interviewers such as “Ellen Degeneres”. This too, like the world record egg came out of nowhere and went places. People blew the entire ordeal on the internet. From a Coachella performance to number 1 trending on Spotify, the WalmartYoodle kid gained immense popularity.
You can checkout his performance here YoodleKid.
The most recent phenomenon that has hit social media platforms is the #HowHardDidAgingHitYouChallenge.
One of the earliest available variations of the challenge was posted by TV meteorologist Damon Lane on January 11th, 2019. The challenge was then taken on by various famous Hollywood and Bollywood celebrities making it immensely popular among the netizens.
There is also the ‘ALS Ice Bucket’ that got extremely popular. It is an activity involving the dumping of a bucket of ice and water over a person’s head, either by another person or self-administered, to promote awareness of the disease amyotrophic lateral sclerosis and encourage donations to research.
Kiki Challenge – The Drake song ‘Kiki do you love me’ garnered attention when several celebrities such as Will Smith posted videos of themselves dancing to the tunes.
YouTube Rewind and other controversies
The internet seems to love controversies. Be it the KSI-Logan Paul controversy or the T series – Pew Die Pie controversy or others. The way to go on Social Media for Influencers seems to be with any kind of controversy. Few companies have started to adopt this kind of publicity, however, on Social Media, you never know what’s going to happen.
Why should you keep up with the trend?
Regardless of the fact whether your content becomes viral or not, it is important that you know about them and use it creatively to garner the attention of your audience. If you aren’t up to date about these trends and practices then to help your company grow there are many Digital Marketing agencies in cities such as Bangalore, Mumbai and Delhi who can help you get on the top. Creative ad agencies use tools to help build your brand name through popular memes.
To show you an example the brand Gucci used this meme in relevance to the popular meme
‘ME vs the guy she says I shouldn’t worry about’